Success in this role requires a "T-Shaped" profile: deep expertise in data and experimentation, supported by a broad understanding of creative and technical disciplines.
Data Analysis & Interpretation: Proficiency in SQL, Python, or advanced visualization tools (Looker Studio, Mixpanel) to find the "signal" in the noise.
Rapid Experimentation: The telemarketing data ability to design, run, and analyze high-velocity A/B tests across landing pages, ad copy, and in-product features.
AI Orchestration: Using generative AI agents to scale content production, automate bid management, and personalize email workflows.
Full-Stack Marketing: Deep knowledge across SEO/SEM, Paid Social (TikTok, Meta), and Lifecycle Marketing (HubSpot, Klaviyo).
Cross-Functional Leadership: Acting as the "bridge" between Product, Engineering, and Sales teams to integrate growth hacks into the product roadmap.